Friday, April 11, 2008

Online reputation and credibility is everything

Many people ask me how I am able to sell just about anything online - from free vouchers, free gifts, health supplements, fuel savers, spy camera detectors, used and new mobile phones to name a few.

Well there are a few things necessary to be a successful online seller in ebay.

1. Post a good photo of your product and yourself
2. Describe the benefits that can solve their needs, and not features
3. Include testimonies - either written, audio or video
4. Make it easy to pay - offer many different payment options, including COD for local buyers - as some people are afraid to use their credit cards online.
5. Offer at a really good price for common items or a product people can't get anywhere else
6. Offer different shipping modes based on cost and delvery speed
7. Ship out fast using a courier to ensure item is received safely
8. Include a surprise bonus or brochures or samples of other products you sell
9. Include a thank you note and tips to maximise the benefits of the purchase.
10. Ask for a positive feedback and rating of 5 on all 4 DSR criteria on eBay
- a) item accurate as per description
- b) fast and positive communication with buyer
- c) fast shipping
- d) resonable shipping charges
11. Keep in touch through a weekly newsletter on offers.
12. Do some marketing by writing blogs about what you sell, so that people can find you on google or yahoo.

Buyers will do business with sellers they trust. And its always nicer to buy from a seller who is open and has good credibility and high positive feedback scores.

Remember, not all buyers will purchase the first time they are approached, but it takes between 5-7 contacts, before someone decides they trust you, and are willing to give you money to solve their needs.

If you have a product that you would like to sell, but don't have the expertise or time to do it, well do contact me and we can do a JV - joint venture and share the profits.

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